Scholastic Canada | Book Fairs: Why Host a Book Fair?

PROGRAMS: Principals, get involved and be a literacy leader!

Principal Engagement: Three Simple Ways School Leaders Can Make the Most of their Book Fair

Increase Student Achievement Through Independent Reading

1 Invite families to the Fair
to promote literacy!

WHY When students shop the Book Fair with their families, they are more motivated to read at home.
HOW Download a pre-written letter, fill in the details, and send.

Download our Parents and Families invitations

Read the Scholastic Kids & Family
Reading Report™, Canadian Edition

3 Use a Shelf-Talker to Highlight
a Book at the Fair!

WHY Books at the Fair that are recommended by teachers, principals, and students are the most popular.
HOW Download a shelf-talker, write in your name, and place this shelf-talker under a favourite book from the Fair.
Download a shelf-talker:

Principals, take a selfie of you and your favourite book from the Fair, a SHELFIE! Join our shelfie contest! Your school could win $250 worth of books!
Shelfie Contest: Take a shelfie of your favourite book pick and submit online at for a chance to win $250 worth of books.

Watch this video!

Keep kids reading all year!

Kids all over Canada are reading more and having more fun doing it, thanks to fun-loving media specialists, teachers, and principals willing to do whatever it takes to inspire more kids to pick up a book!

When your students reach the reading goal, grant them a special privilege or perform a wacky stunt!

Check out these kid-approved ideas!

Even more ways you can get involved

Reading Goals!

  1. Challenge students to read a certain number of books within a specific time frame.
  2. Set a number of minutes you want students to read over a predetermined period of time.
  3. Establish a goal for the number of books you want purchased by students at your Book Fairs.
  4. Use the FREE Book Fair Goal Chart in the Planning Kit (which will arrive with every Fair!) and set an amount of money you want your school community to raise for much-needed resources.

Remember to also solicit ideas from students and faculty members!

Wacky Stunts

  1. Get a full makeover with face, hair, and clothes created by student stylists.
  2. Face off against kids in a Guitar Hero® or Rock Band® challenge.
  3. Take on a team of students in a pie-eating contest.
  4. Agree to hold a snake or other creepy creature.
  5. Allow yourself to be the target of a water balloon toss.

Remember to also solicit ideas from students and faculty members!

Student Privileges

  1. Allow students to wear caps to school for the day.
  2. Reward students with a pizza party or ice cream social.
  3. Grant students an extra 30-minute recess.
  4. Let students be the teachers for the day.
  5. Allow students to watch a movie during the school day.


Download more FREE Let's Raise Readers! reading practice trackers!

Download a FREE copy of our Read Every Day. Lead a Better Life. brochure.

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